Chinatown and Branding
I had to go to DC again today for work. I had a meeting from 8am to 5pm. Anyway the meeting was near Chinatown in Washington, DC and I decided to take a brisk walk through Chinatown. Eventhough the Chinatown in DC is alot smaller than its New York cousin, it's still a great place to take a walk. I always enjoy watching people walking in and out of various businesses on the few busy streets in Chinatown. I also love the fact that there is so much "Americana" in a place surrounded by Chinese signs. It's unique. To top of my Chinese experience for today, I went to the California Tortilla to eat one of their unique burritos with the complimenting spice sauce. I have been looking for Dave's Insanity sauce which has a rating of 17 on a scale from 1 (very mild) to 10 (super spicy). Unfortunately I didn't any of the fire sauce. Well that was my trip to DC where I spent close to $8.50 for the meal. The meal also included Nachos and Queso! I want to close with this tidbit. Did you know that California Tortilla is based in Bethesda, Maryland? I guess product does sell with the appropriate branding. I also once heard that Haagan Daz is based in New Jersey. Maybe I should start selling food which sounds ethnic but it is made in my kitchen. Who knows but it's called branding!
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